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IHRSA Award
Portuguese brand Vivafit receives the 1st European Award for leadership in fitness attributed by the IHRSA |
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VIVAFIT
GROWTH IN SPAIN
THE
PORTUGUESE SMALL/MIDDLE SIZE COMPANY
OPENS TODAY ITS THIRD CENTER IN SPAIN
Oeiras, February 7th – Vivafit, the largest network of
gyms in Portugal opens today a center in Lepe, close to
Huelva, the third location from this Portuguese operator
in Spain.
After the Madrid and Badajoz centers, both self owned
units; the Lepe center is the first Vivafit franchisee in
Spain, a country where the Portuguese company expects to
open further operations during 2011.
Lepe’s Vivafit opened with 240 members and is managed by
the franchisee Florêncio André, a business man from
Andalucía from a Portuguese father and Spanish mother.
Vivafit thus progresses in its internationalization
process and further projects to open new centers in India,
in March, and in Singapore, in April, and also “looking
at” at the possibility of entering the Brazilian market.
With a total of 114 gyms in Portugal, in 2010 alone,
Vivafit inaugurated ten new centers that represent over
3.000 members that add to the company’s total of 40.000
clients.
VivaFit is a Portuguese brand that broke new ground in
Portugal seven years ago with the concept of a gym only
for women. VivaFit then progressed into the position of
leader of the Portuguese fitness market in terms of the
number of units and in the women-only gym segment – the
largest one – with a 75% market share. VivaFit is the
leading Portuguese brand in women gyms that offers a new
workout concept focused on the client’s results and
adjusted to each woman’s needs and limitations.
You can find more information at
www.Vivafit.eu
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